The Dignity Health Office of Digital seeks to create an intensely positive and personalized patient and consumer digital experience, driving growth that sustains our mission by engaging and empowering patients as active participants in their health and health care.
Web Presence Enhancements
Throughout FY17 and into FY18, the DignityHealth.org website underwent extraordinary transformation with enhancements that included:
- Personalized marketing landing pages for all Dignity Health service lines, with key enhancements such as form integration to assist with lead generation and marketing automation
- A re-optimized urgent care and emergency services scheduling environment with enhanced features such as an integrated registration form, advanced search filters, mobile-ready enablement, an interactive Google map integration that includes location pins with facility images, location details and hours of operation
- Continued search engine optimization (SEO) enhancements that ensure patients and consumers get timely and always up-to-date information about each facility and clinic
Search and Schedule
The Find-a-Doctor tool continues to receive consumer-friendly features that make it easier for consumers and patients to find a Dignity Health provider suited to their needs. This includes the expansion of our online booking feature.
And the tool is catching on. In the past year, we experienced 50 percent growth in participating physicians, with current provider participation at:
My Home guides patients to resources and fosters long-term relationships by bridging Dignity Health clinical services and digital tools. My Home also serves as a springboard into other digital offerings, including paying bills online, accessing medical records and securely messaging with providers.
The My Home app has already won two national awards: the 2018 Digital Edge Award for digital transformation and the 2018 Mobile Web Award as the best-in-class health care mobile application. Since its release in April 2017, My Home enrollments have shown a steady upward trend, with a total of more than 24,600 individual accounts registered as of July 2018.
Patients can not only search, find and engage with us, but can also receive online care via telehealth, all from the convenience of their homes. Patients invited to participate in telehealth enjoy a seamless care delivery experience from within the Dignity Health My Home app.